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Privacy Policy

🔐 Privacy Policy

Effective Date: 2025-12-01

This Privacy Policy describes how ICS Enterprises LTD. (“we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you access or use WhatPaw and its related websites, applications, and services (collectively, the “Services”).

By using WhatPaw, you agree to the collection and use of information in accordance with this Privacy Policy.

If you have any questions regarding this Policy, please contact us at:
📧 Contact@whatpaw.com

1. Information We Collect

We may collect personal information in the following ways:

A. Information You Provide to Us

You may provide personal information when you:

  • Create an account

  • Create or manage pet profiles

  • Contact customer support

  • Submit forms or inquiries

  • Use features related to pet health, identification, or care

This information may include:

  • Name and email address

  • Account login credentials

  • Pet information (name, breed, age, weight, medical notes)

  • Vaccination or health-related records (if voluntarily provided)

  • Emergency contact information

  • Any other information you choose to provide

B. Information Collected Automatically

When you use our Services, we may automatically collect:

  • IP address

  • Device type, browser type, operating system

  • Pages viewed and time spent on the platform

  • Referral URLs

  • Cookie and usage data

This data helps us improve performance, security, and user experience.

C. Information from Third Parties

We may receive limited information from:

  • Analytics providers (e.g., Google Analytics)

  • Hosting and infrastructure providers

  • Payment or authentication providers (if applicable)

We do not purchase personal data from third parties.

2. How We Use Your Information

We use your information to:

  • Provide and operate the WhatPaw platform

  • Create and manage pet profiles

  • Store and display pet health and care information

  • Enable pet identification and recovery features

  • Communicate with users regarding service updates

  • Improve functionality and user experience

  • Monitor system security and prevent misuse

  • Comply with legal and regulatory obligations

We do not sell personal information.

3. Pet Identification & QR Code Features

WhatPaw allows pet owners to link a QR code to a pet profile.

When a QR code is scanned:

  • Only information chosen by the pet owner is displayed

  • Sensitive information remains private

  • Contact information visibility is controlled by the owner

Pet recovery is an optional feature and not required to use the platform.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain login sessions

  • Improve performance

  • Analyze platform usage

You can control cookies through your browser settings. Disabling cookies may affect certain features.

We may use third-party analytics services such as Google Analytics.
Learn more: Support Google Link

5. How We Share Information

We may share information only in the following circumstances:

  • With trusted service providers who help operate the platform

  • With analytics or infrastructure providers

  • When required by law or legal process

  • To protect the rights, safety, or property of WhatPaw or its users

  • In connection with a merger, acquisition, or asset transfer

We do not sell or rent personal data.

6. Data Security

We use reasonable technical and administrative safeguards to protect personal information.

However, no system can be completely secure, and we cannot guarantee absolute security of your data.

7. Data Retention

We retain personal information only as long as necessary to:

  • Provide our Services

  • Fulfill legal or regulatory obligations

  • Resolve disputes

  • Enforce agreements

You may request deletion of your data at any time.

8. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of data

  • Object to processing

  • Request data portability

  • Withdraw consent

To exercise any of these rights, please contact:
📧 Contact@whatpaw.com

9. Children’s Privacy

WhatPaw is not intended for children under the age of 16.

We do not knowingly collect personal data from children.
If you believe a child has provided personal data, please contact us for removal.

10. International Users

WhatPaw is operated by ICS Enterprises LTD. (Canada).

Your information may be processed and stored in Canada or other jurisdictions where our service providers operate. By using the Services, you consent to such processing.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with a revised effective date. Continued use of the Services constitutes acceptance of the updated policy.

12. Contact Information

If you have any questions or concerns regarding this Privacy Policy, please contact:

📧 Contact@whatpaw.com
🏢 ICS Enterprises LTD. (Canada)